We are certain that restaurants and ho­tel chains will soon follow the path of the ITC Group — they have recently launched a blog-style website which allows it to directly interact with users called Zest Lounge (zestlounge.in).

While they have a section which provides updates on F&B promotions and festivals, the site also allows users to post comments on their experiences at ITC properties.B Hariharan, VP of Marketing, explains: "Zest Lounge is a first-of-its kind initiative amongst hotel companies in the country that is a result of three years of studying various ways in which we could reach out to our customers and deliver rich, in­teractive content at the click of a button."